Posted on May 23, 2012
Skills required for successful e-commerce differ from traditional retail
By: Edward Hechter – Owner of Partypail.com & PCA Member, Enumclaw, WA
We are proud to share with you that one of PCA’s finest, Edward Hechter with Partypail.com in Enumclaw, WA has written a very timely article regarding website maximization for the latest edition of Party & Paper Retailer magazine. If you attended the PCA Convention in January and sat in on Edward’s breakout presentation, this article will feel very familiar to you. He really knows his stuff and is more than willing to share with not only his PCA counterparts but the industry as a whole. We are so proud he is part of our team.